Link with keyword or name of the company

[ciznerguy]

hi sorry

I am getting links from a prominent site.

I would love to know what are your though. use the name of the company as the anchor text or the Keword?

does the new world of SEO like keyword anchor or not?

[William.Lau]

" use the name of the company as the anchor text or the name of the company?"

???

Referring to your title I would guess Keyword vs. Company name?

Pick the company name to be safe. Google is cracking down on exact match anchor text and having too many of them could hurt you. Company name is more normal and reasonable to have and will most likely not be penalized versus exact anchor text.

[SEODinosaur]

First look at the link profile of the site you are linking to here OSE Once you do a search click on the Anchor Text tab and see how the links are pointing in. Google wants your links to look natural: 50-70% branded/URL and 30-50% linking with diversity/exact anchor text (the keywords you are after)...

[DougRoberts]

In what context is the link being placed? What is the link linking to?

The anchor text should make it clear to users what they should expect if they click on the link using natural / clear language.

Don't just think about the SEO value of the link, but consider the value of qualified referrals too. If this is realistic (and if the linking site is relevant to your site then there should be a good chance that it is), can you treat your link as a mini call to action with a clear benefits/compelling offering?

Donnie and William are right to say that you need to be careful about making sure your backlink profile is not full of blatant exact match anchor text.