Name change to include a keyword?

[Simon_Cook]

Hello All...Just signed up for the 30 day trial with Moz.

I am a wedding photographer here in the UK. If I was to change my company name to Simon Cook Wedding Photography from Simon Cook Photography, will this help my presence in anyway?

[DmitriiK]

Hi there.

Yes, it will. However, if you just rely on having "wedding" in your name to rank, it's not gonna make that much difference. Also it will limit you in terms of brand associativity, so, if you also do portrait photography, you surely can target it, but if i see your name, which says "wedding photography", i most likely gonna think that this is what you specialize in, therefore you are not good in portrait photography (even though it's pretty much the same, it's just psychologically different).

Hope this helps.

[Simon_Cook]

Thank you Dimitrii.

Since November I have spent hours on my site keywording and just about everything on the site is focused and dedicated to wedding photography. I do not do portraits of any kind (studio,family etc) just weddings! Down the line I may set up a totally different website dedicated to other stuff I do a little bit of (event,conference,school,theatre). At the this present time I want people who find me be looking for wedding photography. If I did set up a new site im thinking of Simon Cook Event Photography.

So in a nutshell.....If I just want to attract potential wedding clients then Simon Cook Wedding Photography is better than Simon Cook Photography?

[DmitriiK]

Yes. But, again, don't rely just on that. It's 1 of thousands signals, and it's surely not the strongest one.

[Simon_Cook]

I think I will stick to Simon Cook Photography for now!

[AHC_SEO]

Good choice. You would have to start all over again if you chose to use a new domain name. You would go through a period where you are not visible at all. Also, domain age is a factor google takes into account. It looks like its as long as it is short to change your domain.