Building on Brand for a keyword heavy domain with bad backlink profile

[SEOKeith]

The domain is keyword heavy think along the lines of "mountainbikes.com" and they are ranking ok for mountain bikes, however on inspection they have a LOT of poor quality back links and a lot of those links are anchor text phrases (and far too much of it!).

A lot of people recommend building on brand in situations like this, however how would I go about doing this for a site without a branded domain name?

In this case their is a company name but it's not the same as the domain name, would you simply build links using the company name "Uber Bikes" or use the domain www.mountainbikes.com.

If the aim is just to build a more varied back link profile then I guess using both would be good?

Thanks in advance!

[SanketPatel]

Hi,

I am too waiting for answer of this question. In this case, if you built link using Mountainbike.com or  www.Mountainbike.com it would be better. Few day backs, I have faced the similar issue I have followed above approach.

[Maximise]

I would agree with targeting Mountainbike.com or  www.Mountainbike.com