How can i write content rich descriptions?

[WCGAdmin]

we have recently started using seomoz. how can i make descriptions more content rich?

[Mark_Ginsberg]

You should keep your meta descriptions short, at most 155-160 characters. I usually write my meta descriptions in Excel - use the formula len() in the field next to where you're typing to automatically calculate the length of the meta description you are writing. Include your target keywords, and USPs (unique selling points) of your page that will entice a user to click on the result. Remember - the meta description can be your free spot of advertising in the search results if they choose to use it. So use keywords, include USPs, and include a call to action as well, encouraging the searcher to click on the result.

Remember, social media networks like Facebook also use the meta description, so write with more than one audience in mind.

And of course, refer to this awesome resource from the moz for info about meta descriptions - http://www.seomoz.org/learn-seo/meta-description

[SEODinosaur]

See what your competitors are doing, I like to check what they do for their PPC because they are paying money per click, im sure they are experimenting with best conversion.

[KeriMorgret]

Do you mean meta descriptions, or things like product descriptions on the page itself?

[mamuti]

I think the guy is talking about the Content not meta description...