Bounce Rate Over 90%

[dt1807]

Hi,

Can anyone tell me why I get a bounce rate of over 90%. Targeted keywords bring in traffic which is very relevant to someone wishing to make a personal injury claim, so I'm dumbfounded. I have had conversions over the last few weeks, but they now seemed to have stopped, which could only be an impact of the high bounce rate. I test the form everyday and it works fine.

My site address http://www.acompensationclaim.com

Any ideas?

Thanks

David

[ScottJames13]

There are a couple of reasons the content on your page might not match your keywords, if someone comes to your site and aren't finding what they're looking for then they're going to bounce!

Also, you might want to engage the viewer some more add a video, images, or a slide show.

[wrttnwrd]

A few immediate tips:

• Get rid of the stock photograph. It's a total turn-off, and the headline is obscured against the photo background. Try other images, or go for something simpler.
• Make the limited offer the main headline on the page.
• Use a separate landing page (not your home page) so that you can:
• Remove the navigation
• Reduce the brand and emphasize the offer.
• Check your writing. "Specialists" doesn't have an apostrophe, and if I'm going to trust you with my case, I need to know you're legitimate. Little errors reduce that legitimacy.

After that, you need to get an A/B testing regimen set up, and start trying different combinations of imagery and writing to get the best result.

[rmontanez]

If your goal is for email capturing then I agree with the prevoius suggestions.

In addition, I would:

• Move the sign up form above the fold
• Like Ian said, the offer must be the highlight and it should lead into your form.
• Have a call to action (e.g. Start Now, Find how much you can claim today!, Complete the form to know your claim today!, Free compensation analysis, etc.)

[stevefidelity]

We generally look at bounces as an inherently negative action for the user to take, but that's not necessarily the case.

The one positive action a user can take is _calling! _If someone comes to the site and calls right away, _it's a bounce! _You'e got a strong call-to-action in the top right corner of the site, so that's definitely going to lead to a good number of visitors 'bouncing'.

Although all the comments are suggestions already listed are very well made, I don't think it addresses the issue as to why the site has an 90% bounce rate. The site isn't that bad. It's definitely not so bad that 90% of visitors that go the site and are leaving because they either don't feel the website has an answer to their question, or because they're completely turned off by the look & feel of the site.

The one thing to me that seems a little off is your title tag. 'Compensation Claim - No Win No Fee | A Compensation Claim'??? That may give a little bit of credence to the idea that you're attracting the wrong type of traffic and the user really is finding what they're looking for on your site. Why aren't you including phrases like 'personal injury lawyers/attorneys' or the firm's name in the title tag?

[dt1807]

After conducting keyword research around the content on the homepage, the reasons those keywords are in the title tag is because these keywords are high traffic keywords, or at least when the SEO kicks in they will be. However, in response to the suggestion of  'personal injury lawyers'. If you visit the page http://www.acompensationclaim.com/personal-injury-claim.php you'll see that I'm targeting the generic personal injury keywords, those being "personal injury claims" and "accident claims". Judging from the content on the homepage, it is better to be more specific with the terms to the content on the page. Having the two high volume personal injury terms on the personal injury page is more relevant to the content on that page and therefore more likely to increase quality score search results. So I guess i'm saying, I don't see the logic in having personal injury type keywords in the title tag for the homepage on the homepage. It is only a 2 month old site but its got to be better for SEO in the long run too.

Additionally, although time consuming I'm going to create a page relevant to each accident type with (taking Whiplash as an example)

1. What is whiplash
2. What are the symptoms
3. What is the average payout
4. How long for a whiplash claim to be processed
5. How to claim

I think by giving the searcher more information in this way and maybe backed up with some video, this should keep more users on the page for longer and bring hopefully bring down the bounce rate and increase conversions.

I main lesson is give the user what they want.