Link Building for a Newbie!

[Keiran]

Hi Tim,

I'm in a similar boat to you with the unsurity of decent and ethical backlink profiles. From what I can gather from research and experience, the initial idea of backlinking has changed dramatically. Originally you could literally produce blogs, forum signatures, press releases, articles, social bookmarks and generally any type of link (spammy or not) and see some form of benefit in your rankings. However google have upped their game and since the Panda and more recent Penguin update, the backlink world has become ever so harder to understand.

To answer your question, most SEO'ers would suggest researching your high ranking competitors backlinks and basically high-jacking them (in a nice way). I would suggest doing the same:

1. brainstorm what you believe to be your prime keywords (car gadgets, satnavs, parking sensors etc.)
2. Use Googles keyword tool to see what the local and worldwide searches are like ( http://goo.gl/ah50 )
3. Pick the keywords with the most searches (and least competition if there are any) and search the keywords in google (best to use private browsing to ensure you get true results and not tailored to your search habits)
4. Use a backlink tool on the websites that appear on the 1st page for that keyword (sorry but I cant remember any of the tools off the top of my head, but their's quite a few out there, some are add-ons for Google Chrome or Firefox) to research where they are getting their backlinks from.
5. Approach the websites and inquire if you can also have a backlink from them (some will be directorys that you may be able to submit to for free or for a fee, whilst some may be unobtainable (newspaper articles etc.)

Also you may want to submit your website to the free DMOZ directory, but please note it can take a long time for the submittion to become active, if at all.

Hope that makes sense and helps. Please dont shoot me down if anyone disagrees, just adding my contribution/opinion

Best of luck and nice website.

•http://goo.gl/ah50

[anthonydnelson]

Hi Tim-

The first step I would recommend is trying to leverage all of your existing relationships.

Does your company work with a variety of other vendors, brand or manufacturers? The people you do business with are great prospects for acquiring a link.

Then- I would spend some time finding places online where your website or brand are mentioned but not linked to. Contact the website that mentioned you and kindly ask them to turn it into a link.

These are two great tactics that will get you started generating high-quality, natural links. Link building is tough and can often result in people stooping to risky tactics. Best of luck.

[jlane9]

All great answers for sure ...

Don't forget this resource right here on Seomoz itself,

Have a look through to see which ones may relate to and be beneficial to your company.

http://www.seomoz.org/directories

[rmontanez]

This is a great site that has a good road map for link buiding:

http://pointblankseo.com/link-building-strategies

[SanketPatel]

Hi  Tim

There are many effective strategies you can do for increasing your site ranking and visitors, you have discussed about the link farming it is exchanging reciprocal links with website.  i have suggest some simplest points which will be helpful for you in building Penguin-Friendly links:

Since Google launched their penguin updates so millions of website have been falling down it's ranking.

1. Get more social presence, social signals are more important than ever , if you post new blog post then share it in Google+, facebook fan-page or on twitter

2. Link to your inner page : I see lot of people doing link building on their home page. Google will show red flag if bulk of back links are point to your home page, so internal linking is best solution.

3. Do variation of keywords and brand building: If you use only one keywords then it would be over optimized.

4. Focus on quality not quantity: Give fresh and natural link so it will surely rise your keyword position.

5. And make sure you are producing link-worthy content

[timborrill]

Keiran,

Thanks for the response! Its a great step by step you've done.

[timborrill]

Hi Anthony,

Thanks for the advice.

We do work with quite a few brands and manufacturers both in the actual products we sell and install (Parrot / Fiscon etc etc). We then work for dealers near to us (Audi / VW / BMW).

Tim

[timborrill]

Awesome!

Thanks for the link Joseph...

[timborrill]

Thanks for the Link Roberto!

Will check that out tonight!

Tim

[timborrill]

Nice in depth response there Sanket!!

Thanks for the advice. I will bear it all in mind when im working on link building!

[ReSEOlve]

try this one aswell  http://kaiserthesage.com/free-links/