Are Non Followed links good or bad for my website?

[bsofttech]

I have 3,000 followed links and a 1,000 non followed links.  The non followed links are from an advertising campaign. Do these hurt or help me?

Thanks

Ron

[kbloemendaal]

Any links are helpful, and for many reasons. No-Follow links help to diversify your link portfolio, if all links were followed, it would look strange to the search engines. Having a good mix is more "natural".

Same goes for getting too many links all at once, doesn't look natural.

[A_Q]

Hi Ron,

Just to reiterate Keith's response... The NoFollow links won't harm nor help your rankings! But like keith said it is important to have a diverse and natural link portfolio both in terms of follow/nofollow and anchor text.

Had your advertising campaign used followed, links you may have had a problem as Google could view these as paid links.