Connecting SEO with Your Clients Objectives

[Vahe.Arabian]

Hi Guys,

This question is specifically towards trying to make the connection between achieving clients objectives based on your SEO initiatives.

Google Universal SERP's tends to make me try to think towards devising more of an online strategy rather than a specific SEO strategy. Whilst obviously social, video, content marketing and all that is increasingly important channels. I think it makes our actions based on trends rather than what matters most for the site to be visible - gain traffic & links (but not limited to this).

Questions:

1. What framework or thought process do you use when devising a tailored SEO strategy for your clients?

2. How do you translate all onsite SEO initiatives off-site?

I know there is no one fits all answer, however I would truly like to seek the SEO experts out here.

Please use your example (not mine) as I think it will best help you answer this question.

Note: No reference to the digital marketing framework by Avinash, I am already familiar with this. I have also not made this as a discussion, as I would truly like to get feedback from successful SEO's.

Thank you for your answers in advance,

Vahe

[benjaminspak]

Hi Vahe,

I would be happy to lend a hand, but first could you possibly re-word you questions a bit? I want to make sure I have a firm understanding of what you are seeking so that I can be the most benefit to you.

However I'll do my best to answer your questions as is.

1. I generally tailor my SEO strategy based upon three different variables.

1. Budget
2. Location
3. Industry

So for example, you have a new client who is an up and coming law firm, but they are in, lets say South Dakota and they have a monthly budget of $1000 /month.

Generally law is a very competitive industry, so I know I'll have to dedicate so much more time and resources to this particular client, driving up my required budget. However since they are located in a location that is not very web savy - very little online competition - I would be more liberal with my budget, and I could relax knowing that something like a guest blogging campaign would work to rank them well.

2. I think what you are asking is "Once I have created a content strategy on the clients website, how do I get more traffic and backlinks to the work I have done on the site?".

Again depending on the three variables I mentioned I would either try to guest blog in the similar genre of the content I was producing. Maybe get a little more creative, and have them offer a $2500 essay contest for future law majors, then post the essays on your site and contact colleges to talk about and link to the content rules, and winners on your clients site.

I hope I answered your questions. If not please reword your questions and I'll see if I can help.

Regards,

@bnspak