Link & Content Building

[ciznerguy]

this is a tough one for me.

Some of you know that the average SEO contract is fairly limited in budget.Clients in very competitive industries are fearing spending a lot on SEO.

I do not think I should list the reasons for this.what do you do with limited budgets for SEO.The onsite-technical optimization is fairly easy and take much prsonal labor but it is manageable.The off-site optimization, links, content , and just getting you client out there is time and funds consuming over the scope of regular projects I know.My question is what do you do with onsite optimization really. I am sure some advice will include write great content, get it out there, guest blogging however those are not readily available and are not fitting the scope of any project.what do you think?

[tomcraig86]

Guy, there are two aspects of SEO to consider. One could save you a little more than the other, however neither should cost the earth.

In terms of on site optimisation, many factors can be edited by the webmaster (in small businesses, typically the owner). A lot of suggestions can be found through the PRO campaign management tool, however there are plenty of suggestions on the Beginners guide to SEO http://www.seomoz.org/beginners-guide-to-seo

The main factors you should focus on, for on-site optimisation are;

• title tags
• h1 tags
• keyword usage on site
• keyword match in url
• image alt text
• internal linking keywords

In terms of off site optimisation, there should be a small budget set aside. This should not necessarily be spent on paid links, as these will over time be picked up by Google, and your websites performance will drop. However, focusing on generating good, interactive and/or graphical content (for example, see ours: http://www.evoenergy.co.uk/uk-energy-guide/) is the way forward, as it attracts a lot of links from design-related blogs and galleries.

Perhaps you could let us know what niche you are in, and we could all suggest a few ideas for you?

[ciznerguy]

love your site.

I specialize in two industries.

1. The relocation/transportation/moving industries.

2. Medical industries mainly sites for the third age

Guy

[tomcraig86]

Thanks Guy.

Great, there are a couple of ideas that already spring to mind. Obviously these suggestions come from much larger corporations, but hopefully they will inspire you!

• http://www.forbes.com/special-report/2011/migration.html
• http://www.mint.com/blog/trends/infographic-plastic-surgery-is-giving-the-u-s-an-economic-lift-042012/?display=wide

Putting together smaller pieces like this can still work for you. Spend time on building a network of 'seed websites' i.e. websites that already distribute your type of content, so that you have a rush of publicity and visibility as soon as your content is launched.

I hope this helps!

[igor.pinchevskiy]

Hello Tom,

That's a great tip, I will definitively try to implement something similar on my sites. One question, the design is that all hand coded or there are some tools or templates that you know of that could design this on the fly?

Thanks again!

[tomcraig86]

The best bet is to start playing around in Photoshop! Perhaps you have a contact that you could call in a favour from?