Does anyone have any tips for optimizing your Google Product Feeds?

[JoshGill27]

We do a lot of Google Product Search for our Ecommerce clients. Basically the feeds last for 30 days on GPS. So if you submit them once a month you will continue to show, but Google favors those who push out a new feed more frequently. One of the big things right now is to make sure you have Unique Product Identifiers like UPC or Manufacturer Part Numbers for all your products. The better quality your images of your products are (clear thumbnails, easy to understand what the product is the better for click through by users). If you name your product's with Keywords that trigger the GPS listings in organic search you will do better as well. For example if you were selling a Spider Mite Pesticide, you could just put the internal name of the product like "No Spider Mites 16oz Bottle" You would be better off calling the product "Spider Mite Killer 16oz Bottle" since that search actually brings up the GPS results in universal search. If you have a product that many sellers have, then you can get grouped in with the rest of them by using the same UPC/GTIN number as they do, or the same brand and MPN. It takes some getting used to for sure, maybe try the service called GoDataFeed as it makes it a lot easier. Lastly, categories are huge for getting your products in the right group. It is better to be in the Software -> Adobe-> Windows Adobe Design Premium category with your products than just the Software -> category. Hope that helps you out.

[onlinemediadirect]

When looking into this the problems I have considered is you could sacrifice your base listings against your natural listings. I think it would make sense to plan the keywords your pushing for base and naturals seperate if your struggling.

I do find if you do the usual SEO optimization Google base generally lists you well as a result.

Cool idea as its shopping might be to target phrases with "Buy"

[ChapterEight]

Hey,

We publish a URL that GPS can crawl daily to get the most real-time update on product data. The more info you pass over to GPS the more impressions you receive and the more likely that your products will show up to a more qualified user. Do you track your conversion rate form GPS traffic?

Other general tips like free delivery, including reviews rich snippets etc will help your CTR. I would also look at your competitors product that are appearing and how they have named the product, There is usually improvements to be made on keyword placement.

One other aspect we are working on is having specific products for a GPS feed that have special offers for GPS users like xyz% off for GPS traffic, this way the price is reduced and increases the listing position. - In theory...

Cheers,

Jamie.

[ShaMenz]

Hi Eric,

This should give you the basics:

• Add Keywords to Product Titles and Descriptions
• Add UPC Codes (required)
• Add Shipping cost info (required)
• Add Seller Reviews
• Add Rich Snippets
• Optimize your Product_Type column
• Only use Google's product taxonomy for google_product_category

Remember not to confuse product_type and google_product_category. Both should be used, but the latter must use the correct taxonomy. Taxonomy is downloadable from the Google Merchant Center.

Do some careful reading on that page and throughout the Merchant Center. This is one area where crossing t's and dotting i's is VERY important!

Even though google_product-category is not required for all countries and products, recommendation is to use it for ALL products. Taxonomy is available for download as both .txt and excel spreadsheet.

Make sure your feeds are clean and push them every day.

Best of Luck!

[joseph.chambers]

Do you have any case studies that measure how much it helps when you have a feed updated everyday? I like your answer.

[Syed1]

There is not a whole lot of information on available on the web for Google Shopping optimization but from what I have researched and few that I tried over time, here is the factors I think that do weigh in:

• Reviews: Its the 'links' in Google Shopping. In Google, websites refer to other websites. In Google Shopping, customers refer to other websites

• Title

• Attributes: more data  you feed Google, the better they feel about ranking you higher

• Price: Not 100% sure about this but definitely worth considering. Seems logical that Google wants to provide users with best deals

• Few others.

[CharlotteWorksTheWeb]

I realize this is an old question, but thought I'd note for the record that as of May 2012, Google has announced that they are doing away with Product Search and essentially implementing PPC ads in its place. So if you continue to use what used to be Google Shopping, you will need to place bids in order to get your products to show up at the top of the results, much like AdWords works.

[qiherbs.com]

Some really valuable insights on this thread and thx everybody for your generous sharing.

@Syed1  -  Your  link is not working. Please repost

[Brendo]

Well technically this is not correct - from what I understand Product Display ads are paid inclusion so SEO ranking factors still play a part of appearing or not appearing

[Brendo]

Well technically this is not correct - from what I understand Product Display ads are paid inclusion so SEO ranking factors still play a part of appearing or not appearing

[AndyMacLean]

Use the google category and google product type in your adwords product extensions for best chance of getting product/image ads showing in search results. Make sure your campaigns/product types in Adwords are matched to your product feed.

[AndyMacLean]

Use the google category and google product type in your adwords product extensions for best chance of getting product/image ads showing in search results. Make sure your campaigns/product types in Adwords are matched to your product feed.