Is my home page over optimized for this key word?

[mr_w]

I've been working for a couple of months not to try and get my site optimized for the key word "kayak fishing". I haven't done any black hat linking or anything and my site had disappeared passed page 76 on Google United States...  Did I over optimize things? I get an A for the onpage reports from SEOMOZ.

site: www.yakangler.com

Keyword: Kayak Fishing

[JarnoNijzing]

Mark,

the way i see it you did not over optimize your page for the suggested keyword.

I think the problem my be elsewhere. When i look at the code and the page i really don't think that you over optimized your pages.

Look at this link from opensiteexplorer:

http://www.opensiteexplorer.org/links?site=www.yakangler.com

Look at the link anchor column. Your keyword doesn't even appear here. Kayak fishing doesn't even appear in the first 50 highest ranking inbound links. If i were you i would focus on getting some more links to my site using the keyword you want to rank for. If you can have about 25-50% inbound links containing your keyword you would still be fine (when on the topic of overoptimizing) but i quess you would be in the top 20 of Google then. So start building on your links and shares (facebook and twitter) with your site mentioned in combination with your keyword.

hope this helps

Kind Regards

Jarno

[mr_w]

Thought that with the recent algo changes you don't want key words in your anchor text?

[JarnoNijzing]

Mark,

Google still using anchor text to determine what subject your website is about. If all of the inbound links state something other then your primary keyword then apparently people don't think that that's the subject of your website (according to Google).

Over optimizing is overdoiing it. If you are linkbuilding you can easily add some keyword for inbound links, as long as you don't overdo it. So don't make 100.000 links to your site with keyword and only 5 without. If you can find a good percentage in here somewhere you should be just fine.

Hope this helps

Kind Regards

Jarno

[mr_w]

Yeah it would be much easier if "kayak fishing" was in my domain name...

[NakulGoyal]

I agree with Jarno. I would only like to add 2 points: 1. Do not over do any one kind of links. Mix them up...over a period of time. Think natural links. 2. Do not do the "exact anchor text". Do variants of it, combined with site name, brand name etc. Slow and steady is what I would recommend and again as Jarno recommended, get active on social media unless you already are.

[JohnDooley]

Hey I am agree with you Jarno.

I think you should build links using keywords for 60% links and 40% links without using keywords.  Hope it will work well.

Thanks

[mr_w]

Thanks for everyone's input!