Any value in link building to local pages on my site?

[SamCUK]

If I'm trying to rank for the term 'wedding band' with my url:

http://www.musicliveuk.com/home/wedding-bands

will linking to local pages such as:

http://www.musicliveuk.com/live-acts/hire-wedding-bands/wedding-bands-london

help the main page to rank?

I added the 'local' pages to try and pick up any traffic from long tail search queries but my main focus is on getting the main page to rank as the traffic from long tail queries is so small.

So is it worth me spending time building links to these local pages in order to try and help the main page rank?

[mrdavidingram]

Hi Samuel,

Link building to the localized pages won't help your pursuit of ranking the main page for the term 'wedding bands', however it will help the individual pages rank for the localized terms (Manchester Wedding Bands etc), which in turn will lead to more targeted traffic coming into the site (which I assume is the ultimate goal?)

In terms of the localized link building; try and 'think local' when you come to picking your targets. Of course, you want the links to be coming from authoritative domains, however relevancy also plays a big part, so getting a link from a Manchester lifestyle blog to your Manchester wedding bands page will be a great signal.

If you are looking to rank the local pages, the first thing I would suggest is putting in a suitable navigational structure to get to them. From first glance at your site, it seems you can only get to these pages using a site search, which isn't great for users or the search engines.

Best of luck with the site, let me know if you want any advice.

Thanks,

David