PR Media and Syndications

[Zlhe]

I’ve noticed that lot of my competitors who have good results in SERPs use or have used Pr Release and syndication to hundreds and thousands of sites. Just wondering how Google will react to the article that is published in different sites and has the same content and anchor link. Will it be considered a spam or no? Is it advisable to go with pr syndications after Penguin and Panda updates or no?

Thanks.

[DavidKonigsberg]

Real companies use this as a marketing tactic thus google can never penalize you for something like this the most they will do is devalue the links.

[Zlhe]

Thanks David,

I don't want to do something and later regret about it. The best practice is to follow search engine guidelines. What I want to do is to get exposure and links that will be in help. I want the article to be in a user friendly way that will interest readers. Questions like: How the title should be written? Is the brand name supposed to be in the title? What is the best keyword density that I should keep? Should I use multiple keywords or just one with synonyms? How large should I go with syndication, 50 sites or 1000 sites? Are bothering me and as of now I don’t have any answer to these concerns.  Can you provide me the best pr release writing tips, or an advice to mentioned above questions that might be in help?

[RuthBurrReedy]

I would say, don't use press release syndication as a way to build links - it tends to generate duplicate content an David's right, the links aren't worth much.  Instead, use PR the way PR is traditionally used - to build awareness and encourage media outlets to cover your stories in their own words.  The last thing you want is for your own content to outrank you on somebody else's site!

[Zlhe]

Well said Ruth, I also don’t favor the idea of duplicate content and anchored links from 1000’s of web sites. With new PR I’m trying to introduce the new product line that is described in a sub page of the web site.  So you recommend contacting the PR media and asking them for a PR in their own words with necessary keyword density?

Thanks.

[RuthBurrReedy]

I would leave keyword density out of it - go ahead and do press releases, but your goal should be media coverage, not link building/SEO.

[Zlhe]

Thanks got the concept..