Is bold text anchor link worth the higher price tag in directory listing?

[SirMax]

Does it make a difference with Google if anchor link text is bold?

The niche directory is offering regular lifetime listing for $199 (actual page pr 6) or

bold for $349 (same page, same position). Also bold link has option of including email address.

Does email address have any effect on SEO?

Seems like a bad deal for bold, isn't it?

[DougRoberts]

Really don't think that having your directory entry in bold is really going going to make much/any difference and it seems like a high price to pay for the privilege.

But, it depends on how much direct traffic the directory might send your site. If it's a respected niche directory that is actually used by real people then there may be some benefit. if putting your entry in bold increases the click-through. How many other entries are in bold?

Personally, I'd be sceptical that there would much value here either. (I'm not an advocate of paid directory listings in general)

Might be fun to ask the directory owners to provide some click-through statistics before you part with your cash!

Also think about what else you can do with the money (the opportunity cost). Could you use the money to create some great unique content? How many links would such a piece of content need to get you before you got a better return on investment than a directory listing?

Hope this helps.