To Press Release (or not)?

[dmac]

Hey Mozzers,

Our company designs, develops, and manufactures products for a living. Last year we came up with an idea of our own, designed, developed, tooled and produced it all on our own dime. We did all the branding, website, EVERYTHING on our own.

The product looks like it's going to be pretty successful. We are now planning on opening our web store tomorrow and expect to be selling and shipping product tomorrow.

The product is an iPhone accessory that basically turns your iPhone into a wearable POV camera similar to GoPro. Check it out at http://miveu.com.

I'm wondering if we should actually do a press release about the opening of our web store. I only say this because it seems like a natural thing to do at the moment. That said, it sounds like it could actually hurt us. If this is a good idea, what's the best channel. Doesn't need to be the cheapest channel, but one that will spread the word.

I guess the real question is, "how can we drive traffic to our site?" over the next few days.

Please don't bash me after looking at our site. While the site looks great IMO, we have done ZERO SEO work to this site. This includes even the most basic novice work, like titles and descriptions. To this point, we have focused all our efforts on getting the product to market, getting the website running, getting the store ready, etc. I do plan on doing some SEO work soon or maybe even hiring and agency to do it. For now, we just need to get selling. 

BTW,,, we have gotten some pretty good exposure by exhibiting at CES and have won several awards. Our reputation is extremely important to us and we don't want to do anything that could tarnish our reputation, now or in the future.

I look forward to all your thoughts and feedback.

Cheers!
David

[DavidKonigsberg]

• I would  send out a news release with pr newswire or if only targeting web prweb. Don't worry about it hurting your seo if anything it will help

[ClaireH-184886]

another good free pr site is pr log which we use a lot and drives a lot of traffic to our site

[McTaggart]

You don't need to use a PR Newswire of course. In my experience as a PR, only a minority of journos use them. Far better to target individual journos after researching your key targets. Do something bespoke for each journo.