How does Title keyword order, number and puctuation factor into rankings?

[ColorfulConcepts]

This post is deleted!

[plasma800]

I always felt like I had better luck with placing the main keyphrase at the very start of the title. it might also find it self being my ONLY part of the title.  People search funny.  They generally search short phrases and that's that.

In your case, it's obvious that pink girls room has the highest count in searches, but you should also consider "what are these people searching looking for?"  Are they searching for photos, as in examples and ideas so they can use it for planning?  My thought is that if they type into google the phrase pink room decor, that they are more likely looking for decor items to purchase.  And if this what you are selling, it would provide a better chance of a conversion yes?    Plus, consider what's the truth.   If you sell decor, call it decor.   You could consider building a different page that targets room.  Use a blog post to post photos ..."examples" of pink girls rooms, which would be a good resource for that key phrase (and of course, find a nifty way to guide people to your decor page from there.  Don't shove it down it their throat but make it obvious you sell decor. (if that's what you are selling) and don't forget about pinterest and instagram.  Shoveling photos there works! and well.

I also feel that adding an extra word to the phrase is not going to hurt you, but is it really going to help you?

Another way to discover what they are thinking is to run an adword on broad match, short budget and look at the key words surrounding the trigger.  It's a cheap way to uncover what people are thinking.  You will also see which key phrase pulls stronger.

In the end, stay true to what your website is about.  Stay true to what the user is looking for.  Keep it short and sweet.  Use multiple pages to address different phrases.

Any other thoughts?

[plasma800]

oops on the double post.  At any rate, what is it that your site we are talking about is geared to do??

[ColorfulConcepts]

Thanks for the response!  My website is a site that sells a unique type of wall art for young kids rooms (about 6 and under) that is desgined to look awesome in their room as a decor piece but also is made to be taken off of the wall by a parent and used in some games and activities to help them teach their child about the alphabet/reading, numbers/ basic math or shapes, sizes and sorting depending on the set purchased.  I call this artwork "educational art" but as it is a relatively new concept of course no one is searching for it.

I am trying to target the parents looking to decorate their young kids bedrooms and playrooms as well as parents who are more educationally minded and looking for preschool activities/products to use with their kids.

I am mapping out a plan right now where I am targeting a different keyword and slight variations of it per page.  Basically I am confused as whether or not adding additional descriptive words in my title tag will help me or hinder me.  It seems to me that there is not very many "good keywords" but a very long tail of search terms that people are using to look for this stuff.

Should I use the title "kids room decor and wall art" to capture both "kids room decor" and "kids wall art" or just pick one and run with it?

[plasma800]

That's both interesting AND cool!

I would take a different approach. First things first, absolutely crush it with the visual appeal of your website and with only a few items, you can do some super fun stuff and you should!

So honestly, let's think about this.  YOU are creating a BRAND from scratch.  The real important word in that sentence is "creating".

Brand creation takes on a whole new approach and attitude and basically involves you standing on a mountain and screaming at everyone.

Let's just think of an approach to creating brand awareness.  I am not sure I would be SO concerned right now with pink girls decor although a blog can easily handle a page such as this.  If I REALLY thought the keyword would pay off, I would run a short google ad for that one phrase and watch it daily on a short budget of 10 dollars a day.

What I would do faster than that would be to create a facebook page that totally rocks. Use static html ( a facebook thing, google it. ) to create a great welcome tab.  Use the timeline photo to show your product in a room with some short, motivating words. I would suggest that you read perry marshalls book on facebook advertising first, then I would run some targeted ads on facebook to moms that have young children, land them on a landing tab with an offer (and i would probably try to have an offer that  landing tab.)   I would be very vocal on facebook, twitter, pinterest and instagram.  I would absolutely have a branded adwords campaign for my own brand name. And I would absolutely invade the mommy blogosphere.  Basically reach out to bloggers, tell them who you are, what you do and if you can afford to give them one for evaluation, do it.  They will love it and they will blog about it and every little bit helps there.  Your sales will just start taking off and keep on increasing.

I would put my products on amazon and google shopping.  I would have an active blog and I would do my very dead level best to get great photos of the product IN USE.  like IN a girls pink room, in a boys blue room, kids playing with parents, photos that demonstrate the product.

I would then try to find expos that cater to moms and I would show at shows that have over 3000 people if I could afford it.

Your job is going to be making people aware of your brand. And hopefully your "brand name" is something easy, memorable and off the tongue easy.

To your main question, add the word if you want to attempt a single page for both phrases. Use each term individually in the body text.  Hope it works out for you!  Sounds like a cool product and the cool ones usually win.

[plasma800]

OH and never stop experimenting!   An experiment might be something like "send us a photo of our widget in your childs room and receive a something" (a gift card to starbucks, a coupon to another cool kids clothing site, something like that. Reaching out to folks in markets close to your is easy and it works.)

[ColorfulConcepts]

Thanks you so much!

I really appreciate that you took the time for such a detailed response.  I definitely want to tackle a lot of those strategies that you mentioned.  Having my website in a good place is the first challenge for me and then I will move on to social media.

Here's to a bunch of hard work ahead of me