lol, me too!
- SEO and Digital Marketing Q&A Forum
- plasma800
plasma800
@plasma800
Job Title: CEO
Company: Red Apple Lipstick
Website Description
The worlds best gluten free lipstick and lip gloss.
Favorite Thing about SEO
Winning
Latest posts made by plasma800
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RE: Boss is killing me on website not being ranked for major keywords - newer site
Dood, you're competing against movingdayboxes.com, uhaul.com, homedepot.com, uline.com and lowes.com + all of the local results that are going to show and the map results.
You're boss is crazy if he thinks you are going to hit the top 50 in 2 months. It's a commodity + high competition from some MAJOR players with long standing PR and high reputation + panda. I dunno about that one.
Question, do you folks "manufacturer" these boxes? Are you a box manufacturer? or just a box seller? My point is, what OTHER angle can you approach this from to create brand awareness.
Dare your boss to run a google adwords campaign for "moving boxes" and watch what happens. Even WORSE is the fact that even if you get someone TO your site, if they don't see what they want to see in 10 seconds flat, they're gone.
If you were going to attempt this, and h1 tag simple "moving boxes" and a title of simply "moving boxes" would both be a start. I mean you would have to optimize SOO well. And then from there having others talk about your company with a link is a good start. A blog might help. On your home page, I would stick to just moving boxes in the title tag. I would use a "supplies" page to target moving supplies and a "tape" page to target "packing tape" and everything would match. /packingtape.html title, packing tape, h1 packing tape.
To question number 2, i have no idea.
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RE: Thoughts on how to speed up my site? (Other site ideas.)
Consider
- Moving to WPengine.com for hosting.
- Less posts on the home page.
- Compressing your CSS.
- Better optimization of images.
It was pretty quick for me. The slowest load was the externals, videos from you tube as it calls out for each one to "load" then in the browser.
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RE: How does Title keyword order, number and puctuation factor into rankings?
OH and never stop experimenting! An experiment might be something like "send us a photo of our widget in your childs room and receive a something" (a gift card to starbucks, a coupon to another cool kids clothing site, something like that. Reaching out to folks in markets close to your is easy and it works.)
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RE: How does Title keyword order, number and puctuation factor into rankings?
That's both interesting AND cool!
I would take a different approach. First things first, absolutely crush it with the visual appeal of your website and with only a few items, you can do some super fun stuff and you should!
So honestly, let's think about this. YOU are creating a BRAND from scratch. The real important word in that sentence is "creating".
Brand creation takes on a whole new approach and attitude and basically involves you standing on a mountain and screaming at everyone.
Let's just think of an approach to creating brand awareness. I am not sure I would be SO concerned right now with pink girls decor although a blog can easily handle a page such as this. If I REALLY thought the keyword would pay off, I would run a short google ad for that one phrase and watch it daily on a short budget of 10 dollars a day.
What I would do faster than that would be to create a facebook page that totally rocks. Use static html ( a facebook thing, google it. ) to create a great welcome tab. Use the timeline photo to show your product in a room with some short, motivating words. I would suggest that you read perry marshalls book on facebook advertising first, then I would run some targeted ads on facebook to moms that have young children, land them on a landing tab with an offer (and i would probably try to have an offer that landing tab.) I would be very vocal on facebook, twitter, pinterest and instagram. I would absolutely have a branded adwords campaign for my own brand name. And I would absolutely invade the mommy blogosphere. Basically reach out to bloggers, tell them who you are, what you do and if you can afford to give them one for evaluation, do it. They will love it and they will blog about it and every little bit helps there. Your sales will just start taking off and keep on increasing.
I would put my products on amazon and google shopping. I would have an active blog and I would do my very dead level best to get great photos of the product IN USE. like IN a girls pink room, in a boys blue room, kids playing with parents, photos that demonstrate the product.
I would then try to find expos that cater to moms and I would show at shows that have over 3000 people if I could afford it.
Your job is going to be making people aware of your brand. And hopefully your "brand name" is something easy, memorable and off the tongue easy.
To your main question, add the word if you want to attempt a single page for both phrases. Use each term individually in the body text. Hope it works out for you! Sounds like a cool product and the cool ones usually win.
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RE: How does Title keyword order, number and puctuation factor into rankings?
oops on the double post. At any rate, what is it that your site we are talking about is geared to do??
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RE: How does Title keyword order, number and puctuation factor into rankings?
I always felt like I had better luck with placing the main keyphrase at the very start of the title. it might also find it self being my ONLY part of the title. People search funny. They generally search short phrases and that's that.
In your case, it's obvious that pink girls room has the highest count in searches, but you should also consider "what are these people searching looking for?" Are they searching for photos, as in examples and ideas so they can use it for planning? My thought is that if they type into google the phrase pink room decor, that they are more likely looking for decor items to purchase. And if this what you are selling, it would provide a better chance of a conversion yes? Plus, consider what's the truth. If you sell decor, call it decor. You could consider building a different page that targets room. Use a blog post to post photos ..."examples" of pink girls rooms, which would be a good resource for that key phrase (and of course, find a nifty way to guide people to your decor page from there. Don't shove it down it their throat but make it obvious you sell decor. (if that's what you are selling) and don't forget about pinterest and instagram. Shoveling photos there works! and well.
I also feel that adding an extra word to the phrase is not going to hurt you, but is it really going to help you?
Another way to discover what they are thinking is to run an adword on broad match, short budget and look at the key words surrounding the trigger. It's a cheap way to uncover what people are thinking. You will also see which key phrase pulls stronger.
In the end, stay true to what your website is about. Stay true to what the user is looking for. Keep it short and sweet. Use multiple pages to address different phrases.
Any other thoughts?
Best posts made by plasma800
-
RE: Boss is killing me on website not being ranked for major keywords - newer site
Dood, you're competing against movingdayboxes.com, uhaul.com, homedepot.com, uline.com and lowes.com + all of the local results that are going to show and the map results.
You're boss is crazy if he thinks you are going to hit the top 50 in 2 months. It's a commodity + high competition from some MAJOR players with long standing PR and high reputation + panda. I dunno about that one.
Question, do you folks "manufacturer" these boxes? Are you a box manufacturer? or just a box seller? My point is, what OTHER angle can you approach this from to create brand awareness.
Dare your boss to run a google adwords campaign for "moving boxes" and watch what happens. Even WORSE is the fact that even if you get someone TO your site, if they don't see what they want to see in 10 seconds flat, they're gone.
If you were going to attempt this, and h1 tag simple "moving boxes" and a title of simply "moving boxes" would both be a start. I mean you would have to optimize SOO well. And then from there having others talk about your company with a link is a good start. A blog might help. On your home page, I would stick to just moving boxes in the title tag. I would use a "supplies" page to target moving supplies and a "tape" page to target "packing tape" and everything would match. /packingtape.html title, packing tape, h1 packing tape.
To question number 2, i have no idea.
I love business. I love selling stuff and I love helping people.