Pagination and SEO: How do I fix it during search parameters?

[Leighm]

Thanks Peter. I hadn't seen Google's official advise on this. Having thought about it again, it does make more sense as I think it would be quite messy trying to get the rel next prev tags pointing to the non parameter urls. It's good to know that the canonical tag works in conjunction with these tags to point to the correct url.

I know it's easier to just no index those pages, but doesn't that mean you leak link juice that goes to those pages? Telling Google that they are a part of a series and having all that link juice combined into a single page should mean a more powerful page?

Thanks Peter.

[Dr-Pete]

I haven't had a lot of problems with NOINDEX, FOLLOW leaking link-juice (in that pages below it ranked), but it's nearly impossible to ever test it both ways and measure which is better. The theoretically advantages of rel=prev/next are:

(1) Less link-juice disruption, as you said.

(2) That Google can choose to rank a different page in the series (like page 3 of results) if that page is more applicable.

I think, honestly, that rel=prev/next was really designed more for paginated articles, which have similar META data but unique content. Paginated search is a bit messier.

[Leighm]

Thanks Peter. One other advantage I can think that the rel=prev/next has: if someone is looking at products on a site and they are on the 2nd or 3rd page, they might decide to link to the page. This will pass the link juice to that page (or collection of pages) whereas if the page was noindexed, it would be a wasted link.

Cheers,

[Dr-Pete]

Practically, I think people worry a bit too much about that, as it's very rare to get links to page 2+ of search results (people link to either the top-level pages or the deep, product pages). Theoretically, though, you're absolutely right.

[AlanMosley]

As Dr pete stated that this is un-likely, but for arguments sake if you make the pages noindex,follow then the link juice would not be wasted.

[Leighm]

Hi Alan, that wasn't my understanding of how it worked. I thought the "follow" part in this only permitted the bots to literally follow those links to other pages, and no link juice passes through. Maybe I misunderstood that?

[Dr-Pete]

Sorry, my answer makes it sounds like link-juice would be completely cut-off, which isn't correct. If you have a NOINDEX,FOLLOW'ed path, some (most?) link-juice will travel down it. So, if there are links to Page 1 of search, and Pages 2-10 are NOINDEX,FOLLOW, then there are product pages, the product pages will get link juice.

I'm not 100% sure, though, what happens with links directly to NOINDEX,FOLLOW pages - I've heard some people suggest that it can disrupt link-juice flow. I suspect that may only be partial, but I've never seen much in the way of data.

[Leighm]

Thanks Peter.

Just to clarify: I'm not talking about search results pages. I'm talking about paginated category pages. I've honestly had a number of cases where sites have linked to those 2nd or 3rd pages. Weird, I know.

Anyway, it's only a few links so I'm not too concerned about it.

Cheers.

[Dr-Pete]

Unless I'm misunderstanding, I think of "search results" pretty broadly - and category pages would apply. Each category page is a set of links to products (patio umbrellas, in this case), right? If you're talking about something totally different, please elaborate, because I may be missing something.

[Leighm]

Yes, it's the latter instance that I was talking about.

Thanks Peter.

[Leighm]

Sorry for confusions. By search results I thought you might have been specifically talking about putting keywords into a site search and getting the results page. I've noindexed that page.

What you've said makes sense.

Thanks Peter.