Adwords campaign and adgroup ideas

[cbielich]

When it comes to SEO, I can do that. When it comes to adwords I tend to scratch my head. No idea why, I just do. Anyways I want to get some ideas of how I can setup a killer campaign and structure it and target relevant keywords. Here is my description of my business

We are a private christian school providing preschool, elementary and highschool. We are located in Henderson, NV but service Las Vegas, NV as well. We have some of the highest scores and accolades in Nevada so we pride ourselves with those and feel we should target that.

So far when it comes to structure I have come up with this setup

Campaigns

Henderson

• adgroups
  • Preschool
    • Top Keywords
      • preschool
        • Example Keywords
          • preschools in henderson, nv
          • preschools in henderson nevada
          • preschool henderson nv
          • preschool henderson nevada
      • top rated
        • Example Keywords
          • top rated preschools in henderson nv
          • top rates preschools in henderson nevada
      • best
        • Example Keywords
          • best preschool in henderson nv
          • best preschool in henderson nevada
  • Elementary
    • Top Keywords
      • private school

        • Example Keywords

          • Elementary private schools in henderson nv
          • Elementary private schools in henderson nevada
          • Elementary private school in henderson nv
          • Elementary private school in henderson nevada
      • top rated
        • Example Keywords
          • top rated elementary private school in henderson nv
          • top rated elementary private school in henderson nevada
      • best
        • Example Keywords
          • best elementary private school in henderson nv
  • High School
    • Top Keywords
      • private school
      • top rated
      • best

Las Vegas

• adgroups
  • Preschool
  • Elementary
  • High School

I didn't finish the rest because you should get the point. I don't know if these are exact keywords, I just know that private school, top rated and best tend to be what people type.

Then each adgroup will get a relevant ad pertaining to those keywords.

Am I going overbaord? or is this a good start?

[john4math]

You should be using location targeting to those specific locations for your campaigns, and leaving the locations out of your keywords.  So if someone in Henderson searches for "elementary private school", they'll see your ad.

For the Henderson campaign, the default Adwords setting will now show ads to people who search for these keywords in Henderson, or people who search for "Henderson NV elementary private school", which is probably what you want.  If you'd prefer to exclude those searchers outside of Henderson, you can do that in your campaign settings as well with the Location > Target option, by selecting "People in my targeted location".

[cbielich]

very good to know that, there were so many keywords I wanted but thought I could not use them because they could be getting these results even thought they were not near me. Thanks so much

[cbielich]

Is it bad to target one keyword per ad?

[john4math]

It's not bad necessarily.  You want to keep your ad text and landing page relevant to the keywords in each ad group.  So if you have a keyword in which you want a very specific ad to show up, that's fine.  Otherwise, if you're ok with the same ad text and landing page showing up for a set of keywords, you can put all of those keywords in the same ad group.

Note that you can control max CPC bids on keywords, so if one isn't converting as well, or one is doing really well, you can change the bids at the keyword level.