No KWs to target and SEO value

[ShaneO]

Hello,

I'm writing some on-going Q&A type blog posts and perform KW research for each post; however, there are a few where the question is not a popular topic at all and because of this, there are no KWs to target. I've checked a few sources.

The question needs to be answered and i'm trying to get as much SEO value as i can. Just wondering how have you gone about this? Just answer the question and it will naturally target the long tail?

[activitysuper]

Add some social buttons around it and try and bring some social traffic instead?

[marcinlejman]

Hi,

there are a few ways you could go about this.

1. First of all, if you're an expert in this field, you will probably include a number of good keywords in a very natural way, just by knowing your stuff.

2. Try tools like ubersuggest.org - it scrapes Google Suggest quite efficiently. I believe with Google Suggest you can often find a lot of hidden gems not reported by the Google Keyword Tool.

3. Try extracting keywords from other pages which are already ranking for your target term. My favorite way of doing this is using a free Microsoft extension for Excel called Ad Intelligence, available from http://advertising.microsoft.com/small-business/adcenter-downloads/microsoft-advertising-intelligence You can use the built-in keyword wizard to paste a number of other URLs, and the tool will try to extract all related keywords. Works very well for me.

You can try a similar trick with the Google Keyword Tool, by providing a website and not a specific keyword as a seed for your research.

4. This might not be feasible / out of the budget, but running an Adwords campaign with some more generic phrases and "broad" match often helps discover a number of surprising phrases people are looking for your content.

5. Get SEOQuake for Firefox - https://addons.mozilla.org/en-US/firefox/addon/seoquake-seo-extension/ - to review several top pages ranking for your keywords. Pay special attention to the "Density" report which shows you the most frequently used keywords on these pages, and to the Diagnosis report which you can use to find phrases used in meta description, meta keywords and header tags.

I hope some of these tricks will help you.

[ShaneO]

Thanks for the info activitysuper.

We are adding FB and G+ buttons to each page. I'm also leaving the meta description blank so the search engine will show long-tail KWs in the snippet to the searcher.

I guess, like this Q&A blog, each post will show in the index and rank for long tail KWs, possibly as the topic gains in popularity.

[ShaneO]

Thanks Marcin. Some great info.I tried a few of the suggesting prior with no luck. But will try a few of the others. Hopefully i can come up with something.

Is there an example when you would not perform KW research and let the post rank naturally for long tail KWs, say like this Q&A forum? I know that these Q&A type posts do end up raking for the long tail, though each seems not to target an KW in particular via on-page.

[activitysuper]

See what I would do like I said was put social buttons on it, to try and and gather some social signals to those articles but then anchor text link out of the content to a page with a term that does generate traffic.

Maybe you can use those articles to help the SEO of other pages.