High Bounce Rate on this Specific Page

[Linwright]

Just a quick question...looking more for opinions and suggestions....

The specific page in question is:

http://erasedisease.com/2012/04/09/all-natural-alternative-to-beta-blockers-arginine/

We get great traffic to this page specifically for these search terms (and more):

• natural beta blockers
• natural alternatives to beta blockers
• natural beta blocker supplements

The bounce rate on this specific page is usually between 75% to 82%. Does anyone have any suggestions as to why this might be (besides the obvious colors/theme of the website)?

Thanks!!

[William.Lau]

That is great that you are already getting great traffic from those search terms.

My suggestion which might not be a option for you is to chance the design a bit. The site looks a bit cluttered to view exactly what is clickable.

I scrolled to the button of your article and it does show additional/related information which should help decrease bounce rates.

An easy accessible and viewable page can always help conversion and helps keeping eyes on the page/site.

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Another thing you can do is check other keywords that are having less bounce rates and maybe see how those keywords correlate with your higher bounce rates. I am no expert in your niche so you will have to identify why and which keywords are having low or high bounce rates.

[shiftins]

well you hit it on the head for me with the colors/ theme but the reality is you probably have a high bounce rate because:

1. Your colors scheme makes me not want to read anything on the page

2. On that specific page, your call to actions are hidden. You actually have 3: should I read your blog, buy now, or join your news letter (all are above the fold). If this is a landing page, make sure what you want the user to do is clearly defined.

You have so much going on and your color scheme is like camo. My first impression when I get to the page is "what am I supposed to do?". To give you and idea of what I mean here is why I would bounce.

When i first open the page my eyes land on your slide header. Ok I see a few testimonials all with pictures of fake people. What do I think.... Fake testimonials. Then I look up to $39.95 (at the top not the side) and leave. Why do I look up at the $39.95? Even though it is small you put it in red (an action color) When I look in that area, regardless of how small it is it stands out especially since my eyes first landed on the slide header.

If I were you I would:

1. do some research on colors and how the impact purchasing decisions.

2. use your slide header for the call to action or use it direct people to the call to action

3. dont use testimonials with fake pictures. either get pictures of the people giving you these great comments or put them discretely on the side or. I would try getting the real pictures if they are real testimonials.

4. make the page less busy. if it is an internal page that users navigate to then sure it may be ok, but for a landing page, i would make it as clear and concise as to what you want the user to do.

Hope this helps good luck.

[Linwright]

These are great responses. Thank you for taking the time to check out the site, and I completely agree with your suggestions.

[TheeDigital]

William and Shift already left great responses, but i want to add that the average human being looks from the top left to the bottom right, in saying that you might want to take a look at your design.  Naturally our eyes want to follow the blue and ignore the the right sidebar while your call to action is.

[Linwright]

Do you mean the left sidebar?

[shiftins]

i think he means move ur nave to the right. its debatable but true.

[TheeDigital]

Yes, I meant the left.  Sorry about that.