What are the pros and cons of having a single page website format?

[CapitolShine]

I have a website www.capitolshine.com that is in a single page format (that scrolls to other page)What are the negative effects for crawling or tracking bounce rate, etc. Should I change to individual pages? Is there a way to do this without reprogramming the entire website?

[William.Lau]

You should definitely create individual pages.

As you mentioned crawling would be only that single page and nothing else. Every meta description and title would be limited and not allow you to target certain customers.

Tracking bounce rates you would not be able to see which page they are not interested in, thus you don't know where to focus on.

Additional pages are better, even if its only 5-6 pages, it makes it more organized. It makes it easier to manage the pages and would like drive a customer nuts scrolling if they don't know you can click to the areas.

You should even break it down to each service you provide, that would create more targeted customers maybe looking for car washes in ('city'). But keep a master pricelist as well...maybe master pricelist and they can click the service to view more in detail what you do on a SEO page.

On reprograming, if you don't have too much problems, you should switch to WordPress, its very easy to manage everything, just do redirects. You have one page so I assume it won't have much effect.

[CapitolShine]

How do I create these individual pages in Word Press? What do you mean by just do redirects?

[William.Lau]

Install WordPress, and just create pages. WordPress is simplistic. Optimization is quite simple as well.

Redirects would only be needed if you have other links like capitolshine.com/carwashes or anything similar to that. But assuming your ONLY link is capitolshine.com, you do not need that.

WordPress.org to download it, but majority of host have one click installation. Let me know if you need more in depth of installing, but it is fairly simple.

[CapitolShine]

problem is I'm not a programmer. All this is WAY above my head. And now I don't trust the person who was doing my programming. Any suggestions to pay for someone to fix this without paying an arm and a leg?

[CapitolShine]

Ok. I bit the bullet and went into word press myself. I found the drop down for "separate page" and I just selected Yes for each of my pages. Maybe this is all I need to do to resolve the issue?

[William.Lau]

Yes that is just one thing following good SEO ethics. I've sent you a PM and if you need more help let me know.

[CapitolShine]

What do you mean sent me a PM?

[William.Lau]

A private message, you can view it in your profile.