Certain product ranking higher than category (ecommerce)

[William.Lau]

Hi all,

I'm a bit stumped on a SERP. The product is ranking higher than the actual category.

Is there anyway to fix this? When I type in "category111", I get the product link instead of a link to the general category.

It would be "productname category111" and link would point to product not category.

Hope that makes since!

TIA

[BenFox]

Yeah, I've seen an unfortunate amount of times.

Check your on page optimization (SEOMoz has a tool for that).

Check your site architecture to see if the product page is better linked to internally than the external one.

And if it's still not fixed but it's really annoying you then do some link building. Drum up some interest int he category and the links should move the needle on this.

[William.Lau]

The actual category gets an A.

I will get a chance to look more in depth later in the week.

For some reason I think it just may be temporary, the SERP are going nuts lately.

[William.Lau]

Well checked again, and OSE shows the product page all criterias are lower than the category page. strange!:$!$$#$!