Page Authority & Domain Authority for dummies

[levalencia1]

Can someone explain me what is this? I just ran a keyword difficulty report for my keyword "refurbished printers", we are not in the top 10, and I see a table with 4 columns: page authority, Page Linking Root Domains, Domain Authority, Root Domain Linking Root Domains

I have many questions here:

1. The bigger the number the better?

2. The most green the better? What about the red in the last 2 columns?

3, How can I improve an specific page to rank there and improve these numbers?

4. What does it mean the green check next to some numbers?

Thanks

[Keszi]

Hi Levalencia,

I would recommend you two very good White-Board-Fridays by Rand Fiskin:

• http://www.seomoz.org/blog/which-...
• http://www.seomoz.org/blog/which-...

These videos will answer your question regarding link metrics.

I hope that helped,

Istvan