Conversion and CTR best books and tips?

[bronxpad]

So there are two things a site owner needs, 1. To rank on page one and 2. To have a high conversion and clock through rate. I'm still learning both but need more help on the second. Any tips? What are the best books to study on CTR and Conversions?

[rtmaas]

Joel,

I really like to read the Unbounce blog. They have an awesome product and their blog is one of the best in the industry. www.unbounce.com

Let me know what you think.

Ryan