Best practice for rich snippet product data - which page shows up?

[ilyaelbert]

We have a website with thousands of pages that rank locally  for a specific service we offer. What I'd like to do is add rich snippets to these pages. I'd like to setup the services we offer as 'products' in the rich snippets, so that our 2 services show up below the url as rich snippets.

I guess I'm not sure if the markup is supposed to be on the product page itself, or if I should use the offerurl tag, to create a separate page on the site whose only purpose is to have a long list of the services we offer pointing to the local pages as the offer url's. What do I do with this page? what are best practices for this offer aggregator? Are there any resources I can look at? Am I even doing this right? I'm new to having markup pages, and I'm hoping that the markup code doesn't actually need to be on the product offer page itself, but that the product offer page is the one that shows up on the results - that is my last question actually - which page will show up? the offerurl link, or the actual markup page.

[ZacharyRussell]

I really recommend you watching the video I posted below, it is a SEOmoz webinar on Rich Snippets.

The markup should be on the product pages themselves, the offurl tag could complicate things. The other questions that you have I'm not too sure of.

I hope this helps.

Zach

microformats-real-life-use-cases microformats-real-life-use-cases