Best Topography for eCommerce Site Product Pages (flat nav/off the root OR in products subfolder) ?

[Dan-Lawrence]

Hi

Im SEO'ing a Shopify site (new/not yet live) at the moment and all the products are in a 'Products' subfolder along the lines of: domain.com/products/blue-widgets/ etc

I understand that many ecommerce SEO's these days go 'Flat Navigation' with all products 'off the root' rather than in a sub folder. Then they communicate product & categories/departmental relationships via breadcrumbs & other internal linking etc

In the case of a platform like Shopfy is this a good idea or is it best to leave 'as is' and the 'Products' subfolder is a perfectly good place for the product pages ?

All Best

Dan

[GlobeRunner]

Unless you are going to have all of the products listed on the domain.com/products/ page, then you should consider getting rid of the /products/ directory altogether. It serves no purpose if you're not using it, and only lengthens the URLs.

[Dan-Lawrence]

Thanks for confirming Eric !

Yes thats what im looking into doing removing the products subfolders altogether and just go off the root

Should this be straightforward in shopify do u know ? Obviously i will ask Shopify forums and support etc just in case causes issues with their system/themes etc

Many thanks

Dan

[Dan-Lawrence]

Shopify support telling me this isnt possible, do you know otherwise per chance ?

cheers

dan