Are breadcrumbs any good and Should I insert links on the Item descriptions and specs?

[BeytzNet]

Hi All,

In my e-commerce site in each product page I have the breadcrumbs on top which show the root categories  that lead to this product.

However, I saw once that Google even if you use several anchors from page A to page B Google treats only/mainly the first anchor.

This means that inserting contextual links on the product text, the product description, that leads to the category page (which is an important landing page) is irrelevant/ambiguous since the link is already in the breadcrumb on top.

What do you think?

Should I insert contextual links on the item description or is it worthless?

Thanks

[warnerdata]

Yes use bread crumbs and also use contextual links.  Regardless of what Google says or people think for the SEO aspect.  These additions help your users.

In addition you can tag your contextual links with something like product-page.html?ref=context.

Then in Google Analytics you'll be able to see if these links are being used.  And if so, how you can make the user experience even better.

-Guy