Relocating Real Estate Agent - Redirect?

[DanBoyle76]

I'm  a real estate agent relocating to a new market. I have a fairly strong site in TN. How do I transfer as much juice as possible to my new site in FL?  I don't want my new site in Florida to rank for TN keywords.

[anthonydnelson]

You are correct, you should 301 redirect your old site to your new one. I wouldn't worry about ranking for TN keywords. If your new site is optimized for FL keywords and devoid of TN keywords it would be really hard to rank for the previous FL keywords.

[warnerdata]

Does your old domain have TN or the old company in it?

If not, I'd suggest just altering your website for the new market.  Keep all the same URLs the best that you can to continue getting link juice from your old links.  If TN or old company name is in the URL then the best thing is as Anthony and you said and do a 301 redirect.

For our clients that want their own sites for either mortgages or real estate we always push for them to choose a unique domain name outside of the company or geographic area for this exact reason.  This helps them by not having to start from ground zero or lose some juice from the 301.

-Guy

P.S. Don't worry about still ranking in TN.  If you happen to get a lead from TN you can throw it to one of your old buddies and get a referral bonus or at least karma points.

[MiriamEllis]

Hi Dan,
As Anthony has mentioned, 301 redirecting is likely the best way to go, and of course, because you are changing locations, you will need to ensure that you've changed all of your local business citations to reflect your new locale. This will be very important to do as thoroughly as possible.