Example of a service site using 100% white hat tactics in a competitive niche

[ilyaelbert]

Could someone show me an example of a service site that is using 100% content generation/brand building tactics in a boring niche? such as plumbing/electrical/movers, etc. All I see are paid nav/footer links, profile spam, directory submissions etc ranking in every niche.  I'm looking for a specific example. Any site will do.

[APICDA]

How about this one?

http://www.classicjourneyoutfitters.com/

Is this something you are looking for?

[KeriMorgret]

I'd also check out Meathead Movers at http://www.meatheadmovers.com/. I can't speak for all of their tactics, but I know one thing they do is create local content for many of their areas. For example, the Santa Maria page (which is my hometown) http://www.meatheadmovers.com/movers/santa-maria.aspx  includes a video they shot about Santa Maria style BBQ, information about the city in their own words, resources, etc.

They sponsor local athletics, especially at Cal Poly, and also work with the battered women's shelters to help move women out of bad situations for free. I don't know if they get any links from this, but it's something that they could go after that would be very natural.

I'm not affiliated with them, beyond using them as a case study for a blog post and talk about negative keywords earlier this year, and having read about them in the local paper when I still lived in the area.

[ilyaelbert]

Keri

That's a pretty amazing example of using locally sourced content to create unique pages for each city/state and to build local trust.