What does branded mean?

[sheffieldcityguide]

What does it mean when my key word is branded?

[CarlosFernandes]

that it has your company name in the search query - or your url,

eg.

non branded query examples
--------------------------------------- 
checking account
open a checking account

branded query examples

bank of america checking account
bofa checking
bankofamerica.com online checking

Has this answered your question ?  Let me know if I understood you correctly.

[DeltonChilds]

This is a great article on SEOMoz I found about branded keywords.  I've struggled with the concept myself a bit and I flet like this helped.

http://www.seomoz.org/blog/introducing-branded-keyword-rules-and-metrics

[AWCthreads]

Keyword: work jeans

Branded keyword: Carhartt work jeans

Title: Work Jeans for Men

Branded Title: Carhartt Work Jeans for Men

If a keyword is branded (meaning there is significant keyword searches that use the brand in the search), I move the brand to the head of the title.

If the keyword is not branded, I don't put the brand on it or if there are several products to play with, I'll do both and put the brand at the head and at the back of the title:

Work Jeans for Men by Carhartt

or

Carhartt Work Jeans for Men