What is the best way to find the best keywords to focus on?

[harrygardiner]

Everyone seems to say "focus on the long tail" but how can you justify focusing on such small search volumes (often zero according to Google) especially if the site you're promoting's revenue is ad based?

Also, how do you even identify the best search terms to target? What are the best tools out there?

Thank you!

[APICDA]

Hi, Harry

Have you use the tools within Google Analytics?

I have found that simply using google analytics and the keyword tool(s) offered there provide more that enough insight into this for me.

Good luck!

[harrygardiner]

Thank you for your reply! I agree. But what about if you have a new site?