We have written great content - how will people find it?

[ocelot]

Hi

We have allocated resources to write some great content (how to's, best practice, videos) etc which will benefit customers as they will find it a useful resource.

We are using this not as a sales channel but as a trust and information resource to build a community

It is currently located about 2 levels deep in our website, what are the best ways of getting people to find these articles on the web?

I have placed some social sharing icons at the bottom of the page to Facebook and Twitter but are there other channels because at present the only way they will find this information as if they visit our website.

Do we also need to be practive and distribute this content around the web perhaps as a guest writer?  which raises duplicate content problems as it would also be on our website or is there a better approach?

[RankStealer]

Time is what you need.  The more you write and get indexed in google the more traffic google will send to those pages and future pages you write.  Keep writing and then use social media to try and drive traffic to your site and help these pages rank better.

Tweet everytime your write something, put it on facebook and make sure you interact with people who are following/like your page that way they will be more inclined to help promote and share these pages.

I personally wouldn't put this content on another site as if their site is more powerful than yours and theirs get crawled first then you could well be in for duplicate content.