Zemanta For link building -Is it Worth the money?

[DavidKonigsberg]

Im looking to the community to help me decide if zemanta.com is a good link builiding method. Is it worth the money?

[djreich]

I've been using Zemanta for several months, and I really like the service. We're at their minimum monthly budget and usually get between 45 and 70 links/mo. A few things to keep in mind:

1. We're a client for their recommended blog links only -- not their in-context, text links.

2. You should definitely have other link building tactics you're employing. Zemanta is great for adding a steady stream of links, but it should compliment other efforts.

3. Keep in mind that while some links will be from excellent sources, some will also inevitably be from blogs with very little traffic and/or domain authority.

4. Most importantly, you need to have excellent content. Our content performs extremely well on Zemanta because of the quality of content we publish.

I would definitely recommend Zemanta if you have great content and would use the service as part of a more comprehensive link building plan.

[DavidKonigsberg]

would a quality info graphic work or more the blog post type - Thanks for the answer

[djreich]

We've published a few infographics on our blog , and they've gotten picked up no more or less than other top pieces of content. Most of our content is article-style, but I'm sure graphics would perform well on a consistent basis.

Your headlines are actually really important too. I wouldn't be surprised if a lot of their bloggers pick recommended links based on the headlines (and then verify that the content is good).

So you could experiment with and without having "Infographic" in the headline, and see what performs better.

[DavidKonigsberg]

i guess ill give it a try

• Anyone try the image or text link feature they offer

They want a 3 month commitment and cost a lot more for those.

[Tre]

I'm using both Zemanta's article recommendation and their in-context program. It is an extremely cost-effective way to get links if you a  publisher. You'll need to have a baseline level of articles or other information-rich content types in order to succeed.

Note that with Zemanta, you pay for the impression with the blogger—the blog still has to choose to include your recommended link. As a result, you control your own destiny with Zemanta, as your cost-per-link will be a function of your content quality.

[Gamer07]

In our case it wasn't worth the money at all. All we received was very poor links from unrelated or 0 authority sites with no traffic. It's risky so you should first ask for a free trial. (if they offer it)