Google is keeping very old title tags in the SERPs for my site. How can I fix this?

[pauldoffman]

Hi

Around 6 months ago a site I work with changed its brand. One company became two.

Despite changing the title when a new site went live around 6 months ago Google still picks up the old title for certain search results relevant to the old title. When a search result is relevant to the new title it shows that. It's very frustrating as we are trying to re-brand and do not want the old brand name showing for some very important search results.

Thanks in advance for your help

Paul

[davesabot]

Paul,

6 months seem like a bit long for this, but it sounds like google just needs to re-crawl the site. I don't know of any way to force a crawl besides building some high quality links that google can crawl back to your site.

I'd also recommend a google webmaster account. There are specific instructions on how to ask google to crawl a url - http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1352276

Brian

[josh-riley]

And within Webmaster, add a sitemap and resubmit it. That gives Google an indication that something has changed and they should recrawl. If you already have Webmaster and a sitemap, then just click on the "resubmit" button. They generally get to it within a few days and it's the closest way I know to "force" a crawl.