Short blog post or Long Blog post, Which works better?

[tapankumar]

I was thinking, that SEOmoz or other technical SEO blog writes long blog post which cracks my interest when i start reading few lines of the blog post. My mind speak,  Wooo! so boring.In SEO what will be best post long or Short?

Thanks

[m2webs]

In pure math SEO terms it is "The more - the better"

But it is about quality - not length. If you give your readers real value you will gain links to that post, no matter if it is 250 or 1250 words. If you write something epic who cares if it is shorter or longer and if it is epic it will not be boring

check example (saw that on seomoz newsletter):

http://pointblankseo.com/link-building-strategies

is it boring ? For sure not! Very long but in this case it is short if you count that almost all the link building methods carefully described in short terms!

[makeshiftyy]

Are you talking about posts that are about SEO? Or would you like to know which is better SEO practice for all kinds of topics?

It depends on your writing skills and on how interested the audience you're targeting is. Nobody wants to read War and Peace, but at the same time, a very short post also offers very little value most of the time.

I'd say keep it to one page, give or take (maybe between 1,000 and 2,000 words) as a baseline, and you can vary that based on how good your stuff is, the feedback you get, and generally what you're trying to accomplish.

Basically as long as you can capture and hold a readers attention, and it doesn't feel like a chore to read the article/page, then you've done your job.

As far as the SEO merits of more content vs. less, I'd say the above still applies for the most part - compelling and valuable content is valuable regardless of the exact word count. As long as the page accomplishes what it needs to and is of high quality, you should be fine. But I wouldn't say you're likely to rank with 100 words on an article page.

[MoosaHemani]

This is a different question to me! Honestly it’s not about how long or short the post is it’s about the quality that it posses within it!

For me! Reading 1000+words that contain a case study or research is not at all boring but 700+ words of theory actually striking my mind.. woo! There is still lot more to go!

But still there are some tricks to entertain readers throughout the post, especially when its long and theory…

Add Images!

Images can help reader to go through the complete article without thinking of switching or moving to some other article. #ithinkitworks!

Humour:

It isn't possible all the time but if you can add punch lines and one line humour that fits with the post, most readers will love to read till the end!

Articles that are too long should reveal some of its awesomeness in the beginning and this will help reader to move till the end!

[Aran_Smithson]

Im with Goldilocks on this one. A blog post should not be too long, nor too short. It should be just right.

And as Moosa says, it should contain images and a touch of humour always breaks the monotony too.