Link building from keyword domains

[rasmusbang]

Hi all,

I am currently working on link building to our site http://www.betxpert.com which has a number of keywords I am targeting. I have become aware that domains with the keywords are available. We (in Danish) target the phrase "ekpert tips" and the domain www.eksperttips.dk is available.

Would it be a good thing for us, to register this domain and do one of the following things:

a) DNS forward traffic to our main site

b) Build a small blog with minor content and linking to the main site with text links with the tekst "ekspert tips"?

c) Simply do nothing, save the money and spend it otherwise...

Hope someone can give me a sound advice.

Best regards,

Rasmus

[Aran_Smithson]

Hi Rasmus,

I don't see how creating a new domain with a blog/forwarding traffic will benefit your visitors.

If you want to produce a blog, host it on your main site and spend the money on cool content to help draw in the crowds.

I don't think that owning a keyword rich domain nam is going to help you. Also, you may wish to vary your anchor texts too.

[rasmusbang]

Well, actually. We have lots of visitors, and the blog/forwarding site would probably not serve much other purpose than SEO and a bit trafficing.

But if i was to create some content on a blog for link building to my main site, would it be beneficiary to do it on a domain with a keyword in the domain name or does it not matter?

[OptimizeSmart]

a).301 the domain to the main site if it has lot of back links from other relevant websites.

b) if you run a blog on the keyword rich domain than maintain the blog. add new relevant contents daily. Because of your domain name you wont face much problem in getting top 10 ranking for 'ekspert tips'

c) Register this domain if possible. You can use it as a landing page to acquire leads.

[activitysuper]

Where does betxpert.com rank for 'ekpert tips'?

[rasmusbang]

10 on google.dk - so it could use a bit of improvement.

[activitysuper]

And how much search does 'ekpert tips' get?

You might find you get a EMD boost, connect this with a little link building and I wouldn't be surprised if you got the 'ekpert tips domain' up to position 1-3.

I would then either direct the traffic through to a page on your main site which went into much more detail on the tips and try and get some social sharing going which will benefit your main site or run the EMD for 6 months also focusing on social sharing, getting links back, after the EMD has built up some moz auth redirect it to your site.

That's just me.