Best way to use popular YouTube channel for SEO purposes

[bradkrussell]

Hi all, We have a YouTube channel containing about 25 videos we created professionally a few years ago. They are all product features and are hosted on our site for applicable products (a very small percentage of our overall number of products). This channel was largely forgotten about for a few years. It has now reached over 160k views. What's the best way to utilize these videos for SEO benefits? Any techniques anyone has to maximize our ever increasing number of views? Thanks

[Aran_Smithson]

Hi Brad,

Ask not what you can do to maximise your SEO, but what can you do to make your user experience better.

In other words ensure that your visitor gets all the info he/she needs.

1. Make sure you link to products in the Video Description so anyone watching can easy find and purchase.

2. Have you considered creating a transcript to go along with the video?

3. Are the videos embedded on your product pages?

4. Have you shared the videos with your social circles?

5. Are the videos correctly branded with your website logo and URL? alot can change in a few years is the branding the same as it was when the videos were produced?

6. Have you considered creating some new videos? You channel may or may not have subscribers who could come back and view your new videos and maybe purchase a product or two.

These are just my initial thoughs on what I would consider doing, I'm sure you have already touched upon these.

Cheers

Aran