If you only had a limited budget for tools...

[esendex]

With a limited budget for SEO tools, what would you suggest having that would cover everything. Lets say with a £200 a month budget. We only look after ourselves, which is around 5 accounts in terms of PPC, so SEO follows similar suit.

Is SEOmoz effective enough to cover all of our basis. Are there bits it is missing that are better else where?

What are your thoughts basically and what are the benefits of each tool.

Thanks in advance

[MatthewBarby]

I think for your purposes, SEOmoz would more than be enough. You can carry out all of your keyword analysis, SERP rank analysis, etc all from here.

Alongside that, there are many free tools that you can utilise, most of them from Google. So Google's analytics, webmaster tools, website optimiser, etc, all work great and are free.

One area that I find particularly useful within the SEOmoz subscription is the open site explorer so make good use of that!

Try some of the free plugins that you can get for your web browser as well, they can come in extremely handy. SEO book do a great one for Firefox, and Mozbar is another great one.

Hope this helps.

Matt.

[vforvinnie]

I like to use other tools for KW research.  SEMrush has some great data for keyword volume and CPC.  That can be effective for both SEM and SEO.  I like SEOmoz's index, on page tool, rank tracker and a few other things (in addition to the community).  Sometimes I prefer Majestic for link tracking but both have great indexes.

Serpiq uses SEMrush data and gives you some additional metrics and analysis.  I think it's like $20-30 a month for a starter package.

You could definitely make due with just SEOmoz and some free tools out there on the web.  As you grow, you can start spending a little more time/money on experimenting with new/different tools.

Cheers,

Vinnie

[nyanainc]

I have to agree with Matthew.

[josh-riley]

And throw in Screaming Frog. Depending on the site, 500 URL crawl is free; any site with more pages is 99 pounds. It will crawl any site like a crawler and can sometimes give additional information outside of SEOMoz. (Moz crawls 10,000 pages at a time and I have more than 50,000.)

Check out Keywordspy - you can get some OK data under the free offering and SpyFu's free part of it's tool can also round out competitive information.

[josh-riley]

I should clarify: Screaming Frog is not a monthly fee, it's annual.