Is it just me or is there an increase in call tracking?

[belocally]

We are running into more and more new clients who bought into marketing packages with call tracking and even some that created duplicate websites for these numbers.  I believe this is a bad idea for clients as it dilutes their NAP.  Are others seeing a similar trend? How do you work around this problem with and for clients?

[EricaMcGillivray]

Yes, you are correct that certain kinds of call tracking and having different numbers out there online do dilute your NAP and you don't want it for your local rankings. That said, there are definitely services out there which do different types of tracking without giving different numbers. One I can across was m.Call. (Note: I know nothing about them except that they say their service avoids this.)