A question on what you should always track on your users

[James77]

For any website it obviously useful to know about as much of your user behaviour as possible - and part of that involves past user behaviour.

This is generally done by cookies and would involve things like:

• Last Visit Date
• Number of Site Visits
• Number of pages viewed

etc etc

I'm trying to build up a list for my developers so they are trackign the information that, although may not be explicetly useful now, but may be useful for future functionality.

So does anyone have a list of the key things you should always track?

[CPLDistribution]

If you own an e-commerce site you would want to know:

• products viewed
• products purchased
• purchase date
• visits to purchase
• etc

This data could be used to serve them with related products, make it easier to find previously looked at products ,drive behavioral targeted e-mail campaigns etc...