Brand Exposure for Increased Awareness

[casper434]

Looking for a mechanism to increase my brand awareness over the web. Has anyone run across a site or method that has helped them expand the awareness of their brand significantly that can be measured?

[Bryan_Loconto]

I believe what you are looking for is #RCS (Google + search for #RCS)

Charity events with a PR.

Interact with your community and create content that they will share.

As long as the company is doing something real and of value it will be easier to create real content that has value.

Branding is not easy on the web. If you cannot stick out or add something that no one else has, you are not adding any value.

[danatanseo]

Hi Brett, While it's not really SEO because it involves paid advertising, I am a big fan of two specific types of paid advertising specifically for branding purposes. One is Facebook Ads, purely because your ability to target by demographics, and psychographics are more robust than practically anywhere else on the Web. You can get really, really specific with who your target audience is, and that saves money and gets better leads.

The other I just used recently for the first time and that is Stumbleupon's Paid Discovery. While it doesn't target as specifically as Facebook you can still target much tighter than you can with a Google text ad on the search network. It's also extremely affordable, as little as $0.10/click. Their internal tracking is pretty good but of course it's better to use something like Google Analytics. You can set up a Social Media tracking dashboard there and view everything all in one place. Here's a link to a post that gives you the download (1-click) for a social media dashboard in GA http://cutroni.com/blog/2012/04/24/a-social-media-dashboard-for-google-analytics/

Also, you might want to set up Advanced Segments that will allow you to segment and analyze your social media traffic in GA. Here's a post by the brilliant Avinash Kaushik that also gives you a 1-click set up (I love no-brainers! lol)...and he also tells you why it's valuable and exactly what it shows you, nifty! http://www.kaushik.net/avinash/advanced-analytics-visitor-segments-engagement-social-media-search-long-tail/

(P.S. That post by Kaushik was probably one, of not the best blog post I have ever read - IMHO)

Hope this helps Brett!

[casper434]

Thanks Dana. I do ads on Facebook but was not aware of stumbleupon's option. I will look into it. Appreciate the time you took to comment and for the links

Brett