What is the best way to seek out good incoming links?

[go4linens]

I get "form letter" type requests for links all the time from companies whose product has absolutely no relationship to mine.  I always decline them.  But I really want to build up link juice, and I'm wondering how to begin.  Is the "form letter" all right to send or should it be more personal?  I sell tablecloths; I assume I should go to home decor companies?

Thanks in advance!

[ChrisDyson]

If you want quality links you need to take a personal approach to your emails. Whether that means offering some free advice e.g. Broken link building/Site errors, pitching a guest blog or just asking for a link. Good content + good relationships = good links

[KeriMorgret]

Here are some examples of real outreach letters at http://www.seomoz.org/blog/outreach-letters-for-link-building-real-examples-14902. The SEOmoz blog category for Link Building at http://www.seomoz.org/blog/category/4 can give you a lot of advice, too.

One thing I'd consider is writing some killer pieces of content that are evergreen (timeless), then you can ask people to link to them, and they'll also collect links on their own. What's the best style of tablecloth for Thanksgiving dinner, how do you make sure it will fit your table, and how do you get gravy or wine stains out of your tablecloth. Make a comprehensive piece about the tablecloths and table decorations in general for major holidays and be the authority in that space.

[go4linens]

Thank you so much.  I appreciate it!

[go4linens]

Thank you, Keri for your samples and suggestions.  Are you saying that I would inform a potential link that I have articles(which I do) which their customers might find helpful and then ask if they would link to that specific page?

Thank you!

[ErikDster]

My two favorite link building blogs are:

http://kaiserthesage.com/ and http://pointblankseo.com/.

I'd definitely check them out for inspiration.  Lots of good actionable advise there.

[go4linens]

I checked out the first of your two links and found it very helpful. Lookk forward to the other one and reading them more thoroughly.

I really appreciate your help.  Thank you.