Link building without using trademarked names

[aidin3000]

If a particular brand's terms & conditions stated that you cannot use their trademarked names in your backlinking strategy, what are some good ways to rank higher for those names?

[Sean_Dawes]

Having highly relevant content around the links you are getting

[jeffreytrull1]

Target keywords that people would search for and find their brand or that the brand already optimizes themselves for.

For example, if you can't use "SEOmoz" you can target "SEO tools" or "SEO software" for your backlinking strategy instead.