How to search adwords properly

[StreetwiseReports]

If i search the word gold, Google tells me it is searched 20 million times/month.

I realize that is people searching the word gold in combination with other terms. I would like to know how to find out how many people search the word gold just by itself.

How do i do that?

[MassivePrime]

I see the problem here, were you using the Google Keyword Tool?

If yes then on the left there is a box headed Match Type

You will find a tick near the word Broad

You need to UNtick that and then tick Exact

I've attached an image of what it should look like, hope this helps

MdJCI.png

[StreetwiseReports]

thanks!

[KeriMorgret]

A couple of things to keep in mind that no everyone who searches on a word (especially a broad single-word query) will actually click a result. They may look at the result and realize that they need to narrow it down, and not click on anything.

It's really hard to tell search intent from a one-word query like gold. Is it a fifth grader who is searching for a classroom assignment about gold? Is someone wanting to know about gold so they can buy gold jewelry? Do they want to know the current price of gold? Are they interested in investing in gold?