Best practice using Video to increase website pagerank?

[jfeitlinger]

Goal: Leverage videos to get links and traffic back to website not video hosting platform site (e.g. YouTube) to generate website leads

**Issue: ** If we place a video on a website using video YouTube embed code and video sitemap for the crawlers to index our video DOES show up in search results BUT that link goes back to YouTube. Great for increasing views on YouTube but not increasing link popularity for client website.

Question:  What are recommendations / best practice for SEO (such as using another player like Viddler, etc.) that will get video results from search engines back to the website? We want to leverage videos to build links and generate leads to client site.

[soyglobal]

You can use a mix: publish in video websites (youtube, vimeo, etc) a short/trailer of original video with a permanent footer with a link to client landing

With this client video and brand will get visibility and some visits that if not are in video sites client don't get