What company/person do you recommend for improving conversion rates on landing pages?

[Copstead]

I have had great luck with http://visualwebsiteoptimizer.com/ but they are more of an A/B testing company.  What I found useful is their blog.  I think you will find your answers in there.

[TheGrid]

That is my expertise so I never have had to hire one. The most basic thing to remember is

1. MAKE IT AS EASY AS POSSIBLE TO SEPARATE YOUR VISITOR FROM HIS MONEY OR INFORMATION

2. ASSUME IT IS THE FIRST TIME THE PERSON VIEWING YOUR WEBSITE HAS EVER USED A COMPUTER

Follow that to start with and you will double conversions. That was free the rest well...:)

"I seek a page-level review of a specific area of my site. "

send me something to look at

[rhutchings]

Go to MarketingExperiments.com.  They are the sister company/research arm of Marketing Sherpa.  I have been in the industry for a long time and they are the best conversion/landing page optimization firm around.

You can browse through their library of webinars (100's of them) where they present case studies, tests and results every month from random conversion optimization projects.  You can learn a ton by watching their webinars.

[EGOL]

Tim or Robyn at SiteTuners.com

[Guest]

This post is deleted!

[bradkrussell]

I second this. We have used Site Tuners a few times now with great results.

Each time we did a 90 min express review and got a full 1 on 1 conference call with a landing page optimisation specialist. The call is recorded and they will help you with (a few) follow up emails to clarify any points. They even reviewed our on-site changes after the call as part of the 90 min package. Well worth it.

[groovykarma]

Thanks Ryan.  I've queued up time to study some webinars.  I called them to chat about the research partnership.  I'm unsure it's their core business practice for one-on-one efforts.  Yet, I'll let you know what happens when their sales people reach me.

[groovykarma]

Great suggestion Brent.  I am somewhat familiar with http://www.optimizely.com/ -- who seems to be a competitor to http://visualwebsiteoptimizer.com/ .

Do you have input on why one may be better than the other?  Kindly, Loren

[groovykarma]

Hello Brad and EGOL,

Site Tuners popped up several times as a recommendation. I've given them a call and chatted with Jay (sales).  I could not get a strong feel for the actual process.  I was led back to the site during the call (which I studied carefully before I contacted them) which did not offer more information than I already understood.

Maybe I was "off my game" during the call.

Brad, since you have used them before an were happy with Site Tuners, I'd like to ask you a few questions.  Please indulge me. 

• What were the best 2-3 things about the experience/process?

• What were the measurable results?

• What were things where they could improve (or rubbed you the wrong way) in the process?

And, I must ask because personal interaction sometimes makes/breaks the experience: **Were there specific people that really "wowed" you in the process? ** I'd love to know because in the call, the sales person referred to the "team" and wouldn't talk about individuals and strengths/availability.  While I understand that sales approach, it's very much about the person to whom I am assigned.

**Thanks for the details. ** Follow up wisdom would be wonderful.  Kindly, Loren

[rhutchings]

For small one-on-one consulting, they wont be the go to people.  They do large long term engagements over long periods of time.  They would be more of a free resource for webinars (which are fantastic) that can pretty much teach you everything you would need to know to do it yourself.

[EGOL]

We sent them URLs for pages that we wanted to improve along with our objectives and concerns.  They reviewed those pages in advance of a small webinar where we both looked at the pages on screen.

They told us what they would change and marked up the screen with suggestions.  All of this was recorded so we did not have to take notes and could watch the recording later as many times as we want.

They started at home page and gave us comments... went onto sales page and gave us comments.... went into shopping cart and gave us comments.

We looked at sample pages from other websites to compare how others have optimzied.  We looked at what sitetuners is doing on their own website to see how they optimize.

After this meeting we spent a few days making changes then had another webinar to review.

We did this on pages that receive a very small number of conversions per month where it could take a very long time to get enough data for meaningful decisions.  We applied similar changes to other parts of our site and believe that we are making more sales.  (This in my opinion is one of the most valuable things about the service.  When you have high value conversions that don't occur very often you can get expert advice on how to optimize the page - without letting an A/B test run for months.  Surely their guesses are going to be a lot better than mine!)

[TheGrid]

What is the cost for something like this?

[EGOL]

This is "express review - 90 minutes"... go see the options here...

http://sitetuners.com/services/conversion-diagnosis/landing-page-review/