Is it Better to Link to an Article or Post it on my Site?

[kbates]

I have a client who has a few articles written about her and posted on different news-related sites.

She has asked me to capture these articles (we have permission) and create a section on her site for them.

My question is this...

From an SEO standpoint, would it be better to link _to the _articles, post them on her site or both? Or, maybe there's an even better way I'm not thinking of.

Your advice is greatly appreciated.

Thanks,

Kirk

[NakulGoyal]

You might want to think about it a a little bit  more and see how it all fits in your marketing strategy. The recommendation is definitely to just link to the articles. The question is, where to link it from ?

Also, the question is whether you would want to pass link juice from your website to those pages?

As far as reproducing the content, that's definitely a no-no in my opinion, since you are then signing up to duplicate content issues.

[AmieMarse]

I'm with Nakul that you definitely do not want to just copy the articles. You don't want to nudge into duplicate content if you don't have to - even if you have permission, the search crawlers won't know that.

From a purely user experience POV I would create a page with some great design elements that includes excerpts of her posts with links to the full articles. And if she has been syndicated by big names, I would include their logos on the page. This will instantly build trust for her via her samples.

And when you use excerpts with additional fresh content you won't need to worry about dup content issues.

[kbates]

Thanks Nakul,

I think my client (a doctor in NYC) wants to establish authority in her field using these articles.

I was just trying to make sure we aren't missing out on an opportunity to boost her ranking with these articles. But, I certainly don't want to create a duplicate content issue.

Since some articles are reproduced all over the Internet many, many times, I didn't think reproducing an article about her once would be a problem. Do you really think it would be?

Thanks

[kbates]

Great Amie,

I can see you and Nakul agree about the duplicate content issue. I appreciate your insight.

[EGOL]

An author who is an authority for a topic area should have a site that is THE BIBLE for that topic.

When your client's work is viewed on another website some of those visitors might visit your client's site to obtain more information.  So instead of displaying duplicate your client should have additional, supplemental, more detailed, case studies, examples. Knock their socks off.

Use the satellite content as invitations to view more and impress them when they arrive.

===============================

There is nothing wrong with linking out to examples of how other websites are helping her spread the word about her expertise or her message.  The problem that might arise is that these other sites might be more powerful and her content on their domain might outrank her for important income-producing keywords.