What to do about similar content getting penalized as duplicate?

[bonnierSEO]

We have hundreds of pages that are getting categorized as duplicate content because they are so similar. However, they are different content.

Background is that they are names and when you click on each name it has it's own URL.

What should we do? We can't canonical any of the pages because they are different names.

Thank you!

[A_Q]

Hi Jen,

You could try increasing the amount of unique content on each page so that the stuff that is similar becomes diluted by the unique content.

[donford]

We had a very similar issue. To solve it I did just as Elias suggested, I created  a case statement in php and then generated as much unique / specific to selection content as possible.

As much content that you can change while still being relevant to the person's click.. I would.