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    4. Google decreased use of Meta Descripiton Tag

    Google decreased use of Meta Descripiton Tag

    Search Engine Trends
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    • PerriCline
      PerriCline last edited by

      Over the past month or so I have noticed that Google is not using the meta description for my pages but is instead pulling text from the actual page to show on the SERP.  Is Google placing less emphasis on meta descriptions?

      1 Reply Last reply Reply Quote 0
      • NakulGoyal
        NakulGoyal last edited by

        The descriptions you see in the SERPS are tweaked, changed and snippets of text from your page are used and what gets displayed depends on the user's query. Lets say your page is ranking for two keywords. Red Widgets and Blue Widgets. If Google thinks your Meta description is related to Red Widget's, they will use it. For Blue Widgets, if they find something else on the page that might be better, they'll use that.

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